Oxo, Ireland’s best loved stock brand, has launched a new X-shaped cube. The new X shape enables easy crumbling and the cubes dissolve easily to make delicious stock to add flavouring to all your favourite dishes.
The X-shaped cubes are available in beef, chicken, lamb and vegetable varieties. Oxo can be used to add flavour to casseroles, stir-fries, and soups. For great recipe ideas log on to www.theoxofactor.com/recipes and give your meals the X factor!
To celebrate the launch of the new X-shaped cube, Oxo has been searching for real people to front its latest advertising campaign – The Oxo Factor. Consumers were asked to film a TV ad with their own family cooking an Oxo meal.
You can log on to www.theoxofactor.com and vote for your favourite, with the winning advert to be shown live during the advertising break of The X Factor final in December.