The bra strap is this season’s must-have fashion accessory and for the month of October, for every promotional pink bra strap purchased online at www.brastraps.ie, 20 per cent will be donated to the Marie Keating Foundation. There is a choice of two pink bra straps, a pink beaded Fair Trade pair priced €49.95 and a pink diamante pair priced at €24.95, both of which come in a pretty organza bag embossed with a pink ribbon.
The Fair Trade bra straps are sourced both from Capetown in South Africa and Cali in Colombia where women artisans work in cooperatives to produce these unique designs. These enterprises provide job opportunities for previously unemployed women and empower women through work.
Funds raised from the sale of the pink bra straps will go directly towards the work that the Marie Keating Foundation is doing in assisting those with breast and other cancers who require financial support. The Foundation also provides an education service through its community mobile units which reach out to as many people as possible.