Fiat Group Automobiles Ireland has announced the appointment of two new dealers in Mullingar and Athlone as its plan to increase dealer development continues. This brings to eight the amount of new dealers Fiat has appointed since January this year, making Fiat the most proactive franchise in Ireland.
The new dealers include Sleatorauto in Mullingar (for Westmeath ) with Jack Sleator as dealer principal and Athlone Fiat (for Roscommon and Longford ) with Tom Raftery and Noel Cunniffe as dealer principles with two state of the art Fiat and Fiat professional showrooms. They complete the exciting new line up of Fiat dealers in two key locations.
This is challenging and very exciting era for Fiat Group Automobiles Ireland, Adrian C. Walsh Managing Director added: ‘’The Fiat brand offers unique Italian design, innovative technologies and great value for money and with an enhanced dealer network evolving we look forward to growing market share and developing the brand in additional key locations nationwide’’
Adrian welcomed the new appointments and cited Fiat’s key brand values of affordability, style and its eco credentials as the primary reason for Fiat being one of the very few car manufacturers to generate so much interest from the most well established and successful dealers in the country.
Kevin Slattery Network Development Director of Fiat Group Automobiles Ireland added "We have been delighted with the considerable increase in franchise enquiries in the last 12 months as dealers re-evaluate their business model to suit the changing Irish car market.The Fiat brand offers dealers the opportunity to significantly enhance their product offering and satisfy the needs of the car buying public while adding incremental sales to their overall business."