The Kia Niro has been named as the overall winner in the 2023 Women’s World Car of the Year.
The announcement coincided with International Women’s Day, celebrated annually on March 8 as a focal point in the women’s rights movement, bringing attention to issues such as gender equality, and violence and abuse against women.
WWCOTY is chosen by 63 female motoring journalists from 43 countries across five continents.
Before casting their votes, the journalists tested dozens of models and evaluated every detail. In the first round of voting, the best cars in each category were chosen from a total of 59 candidates.
In the second round, these finalists were used as the basis for the selection of the best car of 2023, with the Kia Niro coming out on top. It also bagged the ‘best urban car’ award.
The new Niro has been designed from the ground up and is seen as an integral part of Kia’s growing eco-friendly model line-up.
I am a great supporter of gender equality, and was intrigued recently when a lady said to me on the subject of WWCOTY: “If some group came up with Men’s World Car of the Year, would it be received as well?” An interesting thought, but for now let us congratulate the winners of these awards.
The full list of winners in the 2023 WWCOTY are:
Best Overall Car: Kia Niro; Best Urban Car: Kia Niro; Best Family SUV: Jeep Avenger; Best Large Car: Citroen C5 X; Best Large SUV: Nissan X-Trail; Best Performance Car: Audi RS 3;Best 4×4: Ford Ranger.