Golf clubs from across the country, including Michael Dolan from Mount Temple golf club, joined an educational workshop at Fáilte Ireland headquarters where they were provided with the latest insights into how to showcase their product to the international market, in a way that generates increased sales, by tapping into the latest consumer demands and behaviours.
With the modern golf tourist increasingly expecting to be presented with packages which cover every element of the holiday experience, from top quality accommodation, food and hospitality to bespoke golfing itineraries, the workshop provided the Irish golf trade with the tools to effectively market to overseas golfers and drive revenue for their business.
Golf tourism is an extremely lucrative sector for Ireland with golfers being amongst the highest yielding visitors to Ireland. Over 200,000 overseas visitors take part in golf during their visit to Ireland every year, contributing almost €270 million to the economy and driving over 1.7 million bed nights right across the country.
Speaking about the value of the workshop, Michael Dolan from Mount Temple Golf Club said, “ Fáilte Ireland’s workshop has provided great insights on the changing demands and behaviours of international golfers. We already provide a top golfing experience at Mount Temple Golf Club but it is vital that we ensure our offering is visible and easily bookable for international golfers across online sales channels like golfbreaks.com The insights from today’s workshop will ensure we maximise sales opportunities on the golfbreaks.com platform in these markets.”