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Not that many years ago the media was the preserve of informed journalists and editors who were able to disseminate information for public consumption, and represent the public interest. All that has changed with the advent of social media where people can share their thoughts, their beliefs, their stories, their past at will. But they can also share ignorant and offensive behaviour. Worse, this week people witnessed a recording of an American announcing to the public his plan to kill, before posting another of him shooting a victim dead, via Facebook.