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You’ll be seeing a lot of pink this month and if you don’t know why, then lucky you. Most will know that in this part of the world, October is Breast Cancer Awareness month when pink is the order of the day to raise awareness of this dangerous disease and remind us all to be vigilant, as thankfully, when detected and treated early, outcomes for those affected can be much better than in times past. This month you’ll see magazines with pink covers, designers flogging pink frocks and all manner of products from phone covers to lipstick to kitchen utensils produced in limited-edition shades of pink, with many donating a percentage of proceeds to breast cancer charities both here and in the U.K.