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Earlier this week television and radio ads encouraging Irish people to get away from it all and explore Ireland’s west coast were broadcast across national channels such as RTE, TV3, Sky and Channel 4 as Fáilte Ireland’s latest home holiday campaign for the Wild Atlantic Way began in earnest. The €500k campaign focusses on bolstering Ireland’s off-season period and will run from the end of Augst through to mid-October reaching an estimated 3.3million Irish adults.