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Local lamb farmer Al Murphy, based just outside of Ballinasloe, Co Galway, will see his photo featured on the front of Finest* West of Ireland Lamb products in Tesco stores across Ireland as part of the retailer’s campaign to highlight its support for Irish suppliers.

Tesco has taken a new strategic position in the retail market and has announced the launch of a new look, low cost product range designed to bring new competition for Irish consumers.

Tesco has taken a new strategic position in the retail market and has announced the launch of a new look, low cost product range designed to bring new competition for Irish consumers.