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The reason why the Baroque Singers are the best in Ireland

There can only be two reasons why music highbrows are still a bit ‘iffy’ about the Welsh composer Karl Jenkins. One is probably a comment on his unusual route into classical music. A talented music scholar from Cardiff University and the Royal Academy London, he founded a jazz group Nucleus, which won first prize in the Montreux Jazz Festival. Then to keep bread on the table, he made a series of TV advertising jingles. One of them, called ‘got off the ground’, was for an airline. But it became so popular and catchy, that people were clogging the airline’s phones demanding what was that amazing music. Jenkins developed the theme and, extending its African and Arabic sounds, it became the energetic Adiemus. It topped the pop charts across the world.

 

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