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Eye-catching outdoor ads are highlighting the Wild Atlantic Way in key roadside and city centre locations across Britain this month.
Fáilte Ireland, in conjunction with five local authorities from Galway City and County, Mayo, Sligo, Donegal, and in partnership with Tourism Ireland, has launched a €500K Wild Atlantic Way advertising campaign in Britain. The campaign is particularly targeting British visitors to entice them to take a break along the Wild Atlantic Way from Galway to Donegal and is aimed at UK cities with good access to the region.