So much data, so little time — seminar for creative enterprises in Castlebar

Are you feeling overwhelmed by all the data and analytics from your social media and website? How can you tell who is genuinely interested and who is just browsing? How do you know if your online promotion and paid posts/tweets are effective?

The Western Development Commission, through A Creative Momentum Project, is organising a free seminar in Castlebar at 9.30am on Tuesday November 29 to try to answer some of these questions.

‘So much data. So little time: Using your online data to grow your creative enterprise’ is open to anyone working in the creative industries sector including arts, crafts, design, and media and technology. Visit www.MyCreativeEdge.eu for more information and to book a place.

This half-day event will include expert presentations, business stories, and an interactive workshop. Kevin Neary of Connectors Marketplace is among the speakers. Modern buyers are socially connected, digitally driven, and very mobile. Neary will show how creative enterprises can identify and engage with the modern buyer.

Joanne Casey of Belfast-based GlowMetrics will discuss developing a digital marketing strategy suited to your creative business. She will also run a Google Analytics workshop on setting goals to measure your digital activity.

Two west of Ireland creative enterprises with a strong digital presence will share their experiences. Dina Coughlan of Leitrim-based Tremolo Music Publishing will show how they connect with and sell to clients worldwide. Ainslie Peters of Galway’s Nádhúra design will outline the experience of a business providing customisable furniture and bespoke design services.

Attendees can also book one-to-one mentoring sessions in the afternoon on digital marketing/online sales. They will also have a chance to book a session with a WDC investment executive to discuss the WDC Micro-Loan Fund: Creative Industries.

The seminar takes place in the Breaffy House Resort from 9.30pm on Tuesday November 29.

Attendance is free, but as places are limited registration is essential — register at www.MyCreativeEdge.eu

A Creative Momentum Project is EU co-funded and supports the development of the creative industries sector in five countries across Europe’s northern edge. The project operates the www.MyCreativeEdge.eu website and in the west of Ireland is implemented by the WDC and NUI Galway.

Contact Pauline White, A Creative Momentum Project co-ordinator, WDC, at 086 832 8055 or 094 986 1441.

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