Seat unveils its first SUV model

Seat's new entrant into the SUV market - the Ateca.

Seat's new entrant into the SUV market - the Ateca.

Seat has unveiled its first SUV model, which it describes as having a unique combination of distinctive design, dynamic driving fun, urban versatility, and compelling utility.

The Spanish carmaker adds that first-class connectivity, innovative assistance systems, and highly efficient drives are among its technology highlights that it promises will make the Ateca one of the most innovative SUVs in the segment.

“The Seat Ateca is perfect for an urban lifestyle," says Luca de Meo, president of SEAT, SA. "It possesses stunning design and dynamics, and boasts compelling quality and utility. But above all, the Ateca exudes unmistakable character.

“Our first SUV marks the start of a new era for Seat. The Ateca is a clear development of the Leon DNA and will drive forward the success of the Leon range. Seat is a brand on the move.”

Seat Ireland, part of the Volkswagen Group, says when the Seat Ateca begins advance sales this spring, it will be available in a wide range of variants. The choice of powerful turbocharged TSI petrol and TDI diesel engines spans from 85 kW/115PS to 140kW/190PS, with either front-wheel or all-wheel drive, and the option of manual or dual-clutch DSG transmissions. It will also have an extensive array of technology optional extras available.

Niall Phillips, brand director, Seat Ireland, is delighted to announce the addition of this new Seat Ateca.

"The Seat Ateca marks the brand's entry into a new segment for us and it will, we believe, set the standard in its class. The introduction of the Ateca comes at a time when the mid-size SUV segment has seen phenomenal growth, up 51 per cent year to date compared to the same period in 2015, increasing its share of the total market from 16.7 per cent to 19 per cent which makes it one of the core segments.

"The announcement of the Ateca adds to what is already an extremely exciting time for the Seat brand as we’re currently in the process of rolling out a full rebrand of our dealerships to ensure our 22 strong dealer network can offer an even better experience with greater choice to their customers.

“The Ateca will epitomise exactly what the Seat brand stands for; incredible quality, high class design and attractive, value for money pricing.”

In keeping with Seat tradition, the Ateca derives its name from Spanish geography - it is called after a village that lies to the west of Saragossa.

More about this new model from Seat closer to the launch this spring or early summer.

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