Starring role for Kilkenny in global ad campaign

Kilkenny has been highlighted in Tourism Ireland’s new global advertising campaign, Go Where Ireland Takes You, which is being rolled out in all its main markets around the world this year.

The new press ads, which form part of the overall Tourism Ireland global campaign, consist of novel “infinity maps” which feature multiple images or icons from around the island of Ireland, offering the potential visitor many compelling reasons to come and holiday here. These images have been created through a special technique using computer-generated imagery, which is based on real photography – and is a “first” for a tourism agency worldwide. They depict landmarks, iconic attractions, castles, activities and scenery - combining historic, cultural and more contemporary aspects of the island of Ireland holiday experience.

The ads form a platform to promote the many attractions and things to do on the island of Ireland, including Kilkenny.

As well as these novel print ads, the three-year campaign includes TV, radio and online advertising and will have an estimated annual audience of 200 million potential visitors worldwide.

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