Bye bye frizz — introducing the ultimate twelve week blow-dry at Noel Maher Hair Company

The First by Sweet Professional gives you smoother and healthier hair in under an hour. It is 100 per cent formaldehyde-free and completely safe for you and your hair. Results last up to three months.

Its in-vitro acid-based formulation 100 per cent straightens the hair, something that was impossible up to now.

Created five years ago by the renowed bussinessman Paulo Kazaks, Sweet Hair is a professional cosmetics brand that goes against the market, promoting experiences and unique sensory. Through a profound study of the market, the company brought new technologies, fragrances, and specific ingredients, finding the exact composition for each type of hair. The First by Sweet Professionals contains a blend of acids that combine to the proteins of the hair. Through the heat interaction, it generates the smoothing effect.

The actives ingredients in The First are organic acids, that are presented three-dimensionally, interacting in the cortex of the hair internal structure. This 12 week blow dry has affinity with the hair’s keratin and through the acidity and heat source promotes protein denaturation. Such smoothing is not an ongoing process and does not break the disulfide bonds, ensuring compatibility security with other chemical processes and can lead to a renaturation (hair on the normal structure around six to nine months ).

The benefits include easy application, no colour alteration, and no formalin. The shampoo yields 20 applications and not only does it result in a much faster procedure, it also guarantees high performance results. The effects last three to four months and the treatment does no harm to the hair. It is compatible with all chemicals, and just 50ml is applied.

Contact Noel Maher Hair Company at Briarhill Shopping Centre, 091 779804; or Orantown Shopping Centre, 091 795740.

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