Volkswagen drives expansion with new offers

Volkswagen Ireland has announced news of model upgrades and new finance offers.

It says 'ipgrade packs' are available free of charge and are worth from €400 to more than €2,500, depending on the model in question.

The carmaker also says its plans for 2015 include a range of competitive finance offers, with APR rates of 1.9 per cent to 5.9 per cent available on PCP finance from Volkswagen Bank. Volkswagen Ireland claims that 59 per cent of private Volkswagen owners are now purchasing their cars through Volkswagen Bank finance.

It says customers will now be able to get more Volkswagen for their money, with higher spec models and mid-range models available on lower PCP rates of 1.9 and 3.9 per cent. This means that for some models, the monthly payment is the same regardless of the grade chosen. Volkswagen Ireland claims this compares with variable rates between nine and 11 per cent APR currently offered for car loans by the mainstream banks. Retail customers can also avail of three years’ free servicing on 151 cars ordered before November 30.

Commenting on the new offers, Paul Burke, Volkswagen operations director, said: “We have ambitious plans to grow our market share in 2015. In order to bring our most competitive offers to consumers we have reviewed our pricing across key models and car buyers can now get a higher spec model for less if they visit their local Volkswagen dealer.”

Volkswagen has increased its market share to more than 12 per cent in 2014. The new model Passat, which will arrive in the Irish market in January 2015, will be available with an entry level price of €29,690 or €329 per month.

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