A new independent study reveals Toyota cars retain their value longer than any other brand. Cartell.ie, Ireland’s largest official vehicle records company, analysed the residual values of new cars in the Irish market originally purchased in 2010, with up to 50,000km on the clock.
Of the nine categories examined (including both petrol and diesel models in each class size), Toyota ranked first in seven of nine categories. The rankings are as follows:
• Toyota Aygo ranked first in the A segment, petrol.
• Toyota Yaris ranked first in the B segment for both petrol and diesel.
• Toyota Corolla ranked first of all C segment petrol passenger vehicles, and Auris ranked first in diesel.
• Toyota Avensis ranked first in the D segment, petrol.
• Toyota Verso ranked first in the small MPV diesel segment. Cartell.ie developed a mathematical model based on two years of advertised car prices from Ireland’s leading used car sales site Carzone.ie, plus Autotrader.ie and also from Adverts.ie, taking into account more than 200,000 data points. Given that used cars are individually specific, prices were mathematically normalised to a value representative of 50,000km for 2010 cars.
Commenting on the study, David Shannon, managing director of Toyota Ireland, said: "When it comes to buying a new car, the assessment of true value goes well beyond the initial retail price. People need to consider not only the day-to-day running costs, but also the total cost of ownership – including what the value of the car is when it comes time to change it.
“This year we have launched a huge number of new models into the Irish market, including the new Corolla, Rav4, Prius+, Verso and Auris Touring Sports, and now have the widest and newest line of car models available from any manufacturer in Ireland.”