Fiat and TomTom have announced their jointly development of an integrated portable navigation solution called the Blue&Me TomTom.
This solution, which is the result of a partnership between the two companies, was showcased for the first time in the new Fiat Punto Evo at the Frankfurt International Motor Show.
Fiat says the Blue&Me TomTom will deliver the latest, award winning TomTom portable navigation technology by integrating it into multiple car models in the Fiat Group. TomTom NV is the world’s leading provider of navigation solutions and digital maps.
The partnership has resulted in the tightest integration between a portable navigation device and a car the industry has ever seen and is offering the most optimal driving experience by providing cutting-edge technologies to the market. With Blue&Me TomTom, Fiat is answering customer demand for flexible and user-friendly navigation solutions thanks to TomTom’s expertise in products that are easy to use and updateable.
Blue&Me TomTom will offer the latest features available on TomTom devices, such as IQ routes for the fastest route and accurate arrival times. The new system also incorporates Fiat’s “eco drive info” for real time information on driving style and useful suggestions for reducing environmental impact and optimising consumption by changing gear and using the accelerator to suit the nature of the route.