This month L’Oreal Professionnel revealed a new colour that will revolutionise the salon hair colour industry.
INOA, short for innovation no ammonia, comes after many years of research and is being heralded as probably the biggest discovery in the world of hairdressing colour in L’Oreal’s 100 years in existence.
A complete absence of ammonia and para dyes gives amazing scalp comfort throughout the colour process. There is huge improvement in hair condition and, a big bonus for everyone, no more nasty colour odours .
The three-step mixing process incorporates an oil delivery system which, after nine applications, restores your hair to a virgin hair state, ie, the condition of uncoloured hair.
“At Zenith we are constantly looking for ways to improve the client’s experience, especially for that all important colour visit,” said Paul Griffin, Zenith Hairdressing director and former L’Oreal artist. “Now finally, in association with L’Oreal, we can provide a more natural alternative completely free of para dyes and ammonia for our discerning, health conscious, image conscious clients.”
For appointment call Zenith at (091 ) 53368.
* Even with this most natural colouring agent skin testing is required in advance.