Seat’s SUV offensive with a third model now on the way

Seat says that it will reinforce the product offensive that began with the Ateca with the launch of a third SUV, which will become the flagship model of the brand.

This new SUV will be positioned one segment above the recently arrived Ateca. It will feature five- and seven-seater versions and will reach dealerships sometime in 2018.

Prior to that, in the second half of this year, Seat will begin marketing the Arona, a compact crossover that will be manufactured in Spain on the same platform as the new Ibiza, which also arrives this year.

The bigger SUV that it has announced will be built at a Volkswagen plant in Germany, enabling improved synergies within the group by maximising the MQB A2 platform which is already installed there.

Seat president, Luca de Meo, expressed his satisfaction with the new SUV: “This car will bring new customers to us, will boost brand image and will have a very big effect on our ability to generate margins. It will be designed in Barcelona and made in Germany. Producing the new SUV in Wolfsburg, in the heart of the group, will reinforce the ties between Seat and Volkswagen.”

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