Common cold and flu within children a real cost to parents

It’s back to school season and that means autumn weather is upon us. With over half of children suffering from a common cold or flu each year, it’s important that parents know what to do to avoid it.

New research released today by Scope Healthcare, an Irish-owned healthcare supplier, which surveyed 428 Irish parents, reveals one in three parents bring their child to the doctor with symptoms of a cold or flu, costing them on average over €66 per visit or €252.56 per year.

The research also found that one in three children miss on average three days of school a year as a result of a cold or flu.

Despite 42 percent of children aged 5-12 missing up to three days of school as a result of a cold or flu, only 59 percent of those of a similar age take a daily multivitamin.

Taking a multivitamin such as Vivioptal Junior on a daily basis can help reduce symptoms of a cold or flu, because it contains vital vitamins and minerals that help to improve general health and give a child that extra boost they might need for the back to school period.

Vivioptal Junior has been specifically developed for children of all ages above one year. This supplement provides twelve essential vitamins and seven trace minerals. The formula includes vitamins A, D and E, B1, B2, B3, B5, B6, B7, B12, vitamin C, and folic acid.

This supplement helps to provide nutritional aid during a time when children have a high nutrient requirement and need support for their rapid physical growth and development.

Commenting on the findings, Dr. Pixie McKenna noted, “as a doctor, I see a lot of children with common colds or flus and unfortunately they just have to just run their course. It’s important that a good level of general health is maintained to prevent common colds or flus in children and that is where Vivioptal Junior comes in handy.

“This supplement contains all the daily vitamins and minerals a child needs to maintain their strength during the back to school season and into the winter months.

To find out more about Scope Healthcare’s Vivioptal Junior products visit: www.scopehealthcare

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